Since 2011, when CoolSculpting revolutionized the field of non-invasive fat reduction by harnessing the power of cryolipolysis to freeze and break down unwanted fat cells, many patients across the nation have experienced a condition known as paradoxical adipose hyperplasia, or PAH, after having a single or multiple treatments. Although this is not a new possible side-effect, recent media attention has increased awareness about this unfortunate condition that can follow a CoolSculpting procedure.